6+
Years of turning complexity into clarity across automotive, healthcare, hospitality and non-profit.
Complex products deserve design as considered as the problem they're solving.
In collaboration with
Selected works
Off-Road Controls
Off-road capability is at the heart of what makes a Defender a Defender. I led the UX for upcoming models unifying cameras, terrain systems and new features into a cockpit experience as capable and refined as the vehicle itself.
Designed next generation Defender off-road experience
UX ownership of every off-road feature
Unified physical controls and digital feedbackFeed It Back
The existing platform was fragmented, slow with users adopting workarounds. I redesigned it into a single, condensed inbox handling every review, every case from every channel for some of the UK's biggest restaurant chains.
The inbox receives millions of reviews
Multi million investment secured after platform overhaul
Feed It Back's platform continues to growDriver Displays
Designed future digital driver displays for Land Rover vehicles, with a focus on cognitive load and attention management. Also responsible for maintaining and updating existing displays to ensure continued saleability across global markets.
Designs delivered for 120+ markets to 100,000+ vehicles
Integrated Apple CarPlay and Android AutoDesigned next generation driver displaysTraining Platform
A healthcare training provider delivered Continuing Professional Development (CPD) entirely in person. I designed the platform that took it fully digital now training 30,000 clinicians every year.
30,000 clinicians supported annually through the platform
Enabling professionals to complete training digitally
In person to fully digital offeringTrick Trainer
Trick recognition tool that uses pose detection to detect when my dog has completed a command. The goal is to eventually have it entertain him autonomously. Its a passion project and dog enrichment experiment.
Machine learning and pose detection models
Using AI tools to bring my concepts to life
Proof of concept build completedTangible impact
“Will worked with Full Clarity on two large client projects, mainly on wireframes. His Figma files were tidy and organised, taking an Atomic design approach. Will is a hard worker, very professional, and a good communicator, joining client calls with ideas and suggestions, and on several occasions working late to meet project needs.”
